The Swedes' Guide To Making A Fashion Statement
By: Valerie Martinez, California State University, Long Beach
While Sweden is a rather small country, its commitment to innovation and strong business culture set it apart from the others. This is why Swedes value quality, durable, and high-quality fashion brands. Thus, the spotlight for this week are Swedish fashion influencers who have contributed to the evolution of fashion. Swedish influencers are well-known for their social media presence on numerous platforms for reviewing and providing the latest trends from leading brands. Being able to reach a wide audience these influencers know that their viewers are very open to incorporating influences and lifestyles from around the nation into their daily lives. Understanding that the Swedish market is highly competitive is important in making influencer marketing essential for brands hoping to succeed.
Not staying on top of social media could mean you're missing out on the latest trends. This is a sheer ruffle dress from the prestigious label Fanci Club. This Vietnamese-based brand has gained rapid popularity in recent month for its dresses. Celebs such as Bella Hadid, Hailey Bieber, Nicola Peltz, and Olivia Rodrigo have worn the dress. Meanwhile, influencers have further promoted this trend. Its nearly sheer cocktail adorned with rosette detailing from the brand that has piqued their interest. With Spring and Summer approaching, this look will definitely peak. Here are three Swedish influencers who wore this Fanci Club sheer ruffled dress.
Matilda Djerf - Boran, Sweden
Photo: @matildadjerf
Through her work in the fashion industry, Matilda Djerf has rapidly gained recognition. Djerf has been an active content creator on Instagram since she was a model living in Boran, Sweden, with the handle @matildadjerf. With the aim of creating a fashion brand that will endure, she founded Djerf Avenue in 2019. Having gained a large following, she is actively promoting the brand on social media by showcasing outfits via stories and Reels that incorporate pieces from the line. Many people aspire to emulate her Parisian style. There are many pieces in her wardrobe, including blazers, long coats, dresses, skirts, trousers, denim, pointed toe shoes, and loafers.
Angelica Blick - Stockholm, Sweden
Photos: @angelicablick
One of Sweden's most famous content creators is Angelica Blick. Her unique sense of style has influenced over one million followers on her Instagram account, @angelicablick. It is no surprise that Blick and Djerf are Instagram besties, since they both share the same Parisian style, Blick, on the other hand, prefers a more fitness-oriented lifestyle and doesn't hesitate to pull on a bikini or a sexy dress such as the one in the picture when the opportunity arises. Having said this, Blick's wardrobe contains many interesting pieces such as dresses, bikinis, fur jackets, coats, bombers, blazers, knitted sweaters, two-piece sets, trousers, sneakers, pointed-toe shoes, and more. As a result, Blick's wardrobe contains a wide variety of interesting pieces including dresses, bikinis, fur jackets, coats, bombers, blazers, knitted sweaters, two-piece sets, trousers, sneakers, pointed-toe shoes, and much more.
Emma Rose - Stockholm, Sweden
Photos: @emmalegar
Emma Rose, also known as @emmaleger, is an Instagram content creator from Stockholm, Sweden. Social media outlets are one of her favorite avenues for sharing her everyday outfits. Due to her unique style, Rose has gained a following that everyone wishes to emulate. Additionally, she has used her popularity to design the "Just Scout It" app. Influencers can use this tool to discover and share locations around the world. By using this, influencers can find the right locations to take the most aesthetic photos. In terms of styles, Emma Rose resembles that Parisian style, similar to Matilda Djerf. She has a wide collection of dresses, coats, skirts, trousers, denim, blouses, boots, and pointed heels in her wardrobe.
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Fashion influencers in Sweden are all embracing the Fanci Club Ruffle Dress trend. As Spring/Summer is right around the corner, these dresses are perfect for date nights or girl's nights. There is a variety of colors and styles available in this piece, making it versatile. Taking a look at the influencers above, you'll noticed that they paired this dress with a basic strap heel or a dramatic heel to accentuate the dress. Regardless of what shoe you prefer to wear, this dress will definitely make you look stylish, chic, and trendy.
SHOP THE LOOK: Ruffle Cocktail Dresses
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Fanci Club Pink Apple Cocktail Dress, $250 at FanciClub
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Heiress Asymmetrical Ruffle Dress, $178 at Heiress
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Lioness Rendezvous Strapless Dress Licorice, $89 at Lioness
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White Fox Am I Only Dreaming Dress, $69.99 at WhiteFox
5/6
Fashion Nova Electric Love Mini Dress, $34.99 at FashionNova
6/6
Amazon 3D Floral Tassels Dress Ruffle Fringe Sheer Mesh Dress Y2K Off Shoulder Body-con Tube Dress Sexy Club-wear, $12.99 at Amazon
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Next week, our fashion experts will take a well deserved break, but we will continue our discussion the following week as scheduled with GianPaolo Trone to discover how Copenhagen blends traditional and contemporary styles.
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